(Patch) The shocking speed and sudden impact of COVID-19 has upended every aspect of American life. In just six weeks, the U.S. economy went from being the strongest on record to having an unemployment rate that's even worse than the Great Depression – and it's not over yet.
To help Americans protect their savings and investments during these challenging times, acclaimed financial advisor Ric Edelman's new television special, COVID and Your Money: Ric Edelman Explains, aired last week on WETA PBS.
Mr. Edelman is the founder of Edelman Financial Engines, America's largest independent financial planning and investment advisor.
"Suddenly, Americans are facing financial challenges they couldn't have imagined just a few months ago," said Mr. Edelman.
"You know how to protect your health, but what about your money? During this special, I provide the information and advice you need for your investments, cash reserves, mortgage, auto insurance, estate planning, college strategy and retirement income. It's the information you need right now."
WETA created select pledge thank-you gifts for viewers of COVID and Your Money: Ric Edelman Explains, which include a 30-minute phone conversation with an Edelman Financial Engines financial planner; a Portfolio Review with valuable information for savings and investments during the current pandemic and beyond; and a complete, personalized Financial Plan to help viewers achieve all their financial goals.
In other words, it's a targeted marketing campaign. If the donor class is scared or unhappy with their current investment relationships, Edelman's people are on the line waiting to talk.
It's an infomercial. The information is probably good. But this is what industry leadership really looks like. Edelman sees this moment as an opportunity. You don't have to buy an hour of PBS air time to seize the day. You just need to get yourself out there as what you are: someone who has answers.
Mr. Edelman was named three times as the #1 Independent Financial Advisor in the country by Barron's1. He's also a #1 New York Times bestselling author and the award-winning host of a national radio show on personal finance, engaging his audiences with vital information and his trademark delivery style that's both funny and edgy.
