Cardea: Align Your Operational Goals With What Your Clients Crave

Clients and prospects don't care who does the work on their accounts. They just want a relationship with the person who can generate results.

That's what a recent white paper from Cardea suggests. We've excerpted it here. By the way, the firm is really raising its profile, with a high-level interview with Co-Founder Jordan Waring laying out Cardea's unique service model and competitive position. It's worth a read too.

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The Cardea team would love to discuss these points with you and provide backup detail from their interactions with advisors like you. The VIP Messenger will open the channel.

The stakes for investment advisors and clients are getting higher.

Morningstar’s recent study of the investor expectations of financial advisors identified the top expectation of investors: “Help me reach my goals." 

 Also important was the anticipation that the advisor be “knowledgeable on the tax consequences of investing."

No longer is simply providing investment management enough; consumers want advisors that focus holistically on wealth management to help them identify, monitor, achieve their financial goals, and understand implications that arise from their investments.

The end client, paying a fee for advice, desire advisors that can help them fully understand the scope and potential of the entire client portfolio and with the ability to offer education and advice to plan for the future.

Simultaneously, advisors are feeling pressure to provide these expanded services in an often challenging market and changing legislative landscape.

As a result, advisors may struggle to grow their business and to manage their existing client load. Your clients deserve your time and focus. Utilizing a Turnkey Asset Management Platform (aka “TAMP”) as an outsourced investment management solution may help you place your focus on your clients’ objectives.

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