Despite having the tools to generate new leads and grow their business, many advisors won’t use them, opting instead to stick with what they know, Mike Byrnes writes on Barron’s. However, with some guidance advisors can use new avenues to increase success, he writes.
Three Simple Solutions to Boost Online Growth
There are many ways that advisors can land leads online, and the following marketing tactics helped one advisor gain 10 in a month, writes Byrnes, owner of Byrnes Consulting, which helps advisors with a variety of services.
Firstly, LinkedIn can be a very valuable, and free, tool for networking, he writes. Advisors should identify their top advocates — those clients who have recently created leads — and ensure they are connected with them, according to Byrnes. Then, advisors should spend some time, even just an hour per contact, reviewing advocates’ connections for prospects, he writes. Next, advisors can approach their connections in a pleasant way to request an introduction to these prospects, Byrnes writes.
Additionally, Google can be used to run advertising campaigns using local keywords, according to Byrnes. This can connect advisors to local leads, and just one conversion can cover the cost of a small campaign, he writes.
Finally, advisors can use YouTube to publish videos with valuable, lasting content that would prompt clients to share them, according to Byrnes. Furthermore, advisors can create video interviews with strategic partners, he writes. These will create closer bonds with the partners as well as building larger networks when the content is shared with their own connections, according to Byrnes.
