(BNY Mellon) - Our research indicates that traditional channels will also sit side-by-side with channels that will experience dramatic growth.
For these channels, do you expect to see an increase,
no change or decrease in use in the next three years?
Large majorities of our survey respondents expect direct-to-consumer distribution (80%) and new market entrants (76%) to increase over the next three years. These growing channels present new criteria for success in the market. Attracting new clients will depend increasingly on brand recognition.
New investors expect seamless, user-friendly interfaces with a strong focus on mobile access and information delivery with the user experience of social media and messaging platforms. Meeting such expectations goes beyond good interface design; data and technology should also deliver seamless experiences in websites and apps.
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