Clients demand tax efficiency, concentration risk management, and values-aligned investing—challenges that traditional index funds struggle to address. FTSE Russell’s custom indexing solutions combine the Russell US Indexes with bespoke benchmark development and overlay strategies to help advisors deliver personalized portfolios at scale. Survey data reveals 76% of advisors use or plan to use direct indexing within 12 months, yet implementation concerns persist. Discover how the right index foundation can simplify adoption and improve outcomes.