The Referral Ceiling Is Real. VastAdvisor Is Built for What Comes Next.
Referrals built the advisory industry. They also capped it. Ian J. Karnell, co-founder and CEO of VastAdvisor, argues that the firms winning the next decade won’t be those with the best networks—they’ll be the practices that stopped depending on them. His case centers on first-party data, governed AI, and a learning system that compounds with every campaign. With $124 trillion in wealth moving to digital-first generations, the timing is not incidental.