ETF Innovators

The Principal PIEQ ETF takes a focused approach to international investing with about 30 high-conviction stocks selected from over 2,500 global securities. By prioritizing companies with underestimated free cash flow growth and leveraging global sector expertise rather than country allocations, PIEQ aims to outperform passive benchmarks. The strategy combines attractive valuation with growth potential, offering advisors a disciplined yet opportunistic vehicle for international exposure beyond typical index investing.

For decades, institutional investors have used portable alpha strategies to improve diversification and enhance risk-adjusted returns. These strategies allow investors to maintain full market exposure while layering additional, uncorrelated return streams on top. Historically, portable alpha was difficult for individual investors to implement.

Periods of high volatility are testing traditional portfolios—and client patience. Hull Tactical’s HTUS ETF offers advisors a systematic, data-driven alternative built for speed, discipline, and adaptability. With daily repositioning, AI-powered insights, and a unique blend of tactical exposure and income generation, HTUS could be the core replacement advisors need to deliver clarity in chaotic markets.

The Return Stacked® Bond and Merger Arbitrage ETF (RSBA) offers a novel solution to fixed income diversification through Return Stacking, allowing investors to maintain Treasuries exposure while capturing merger-arbitrage returns. This innovative approach eliminates the traditional trade-off of selling existing positions to add alternative strategies. In an environment of tight credit spreads, RSBA provides advisors a sophisticated tool to enhance portfolios without disrupting core allocations or client comfort levels.

Innovator’s Defined Outcome ETFs combine complete downside protection with capped market upside potential, all within the efficient ETF wrapper. Already managing more than $1 billion in assets, the product suite gives advisors a new tool for conservative clients seeking market exposure without the traditional drawbacks of insurance products or structured notes.

Innovator’s new SPUT ETF takes a novel approach to generating income by writing daily put options on the S&P 500 while providing uncapped equity potential. The distinctive strategy offers a fresh alternative to covered call funds, potentially enhancing income while preserving growth potential in portfolios.

Sprott’s critical materials ETF suite provides targeted exposure to energy transition essentials such as silver, gold, and uranium—investments that benefiting from accelerating structural demand trends, aiming to deliver long-term growth opportunities in uncertain times.