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ETF Innovators

The AI Trade Nobody’s Talking About: Pacer ETFs’ USAI Targets the Energy Behind the Buildout

The AI trade doesn’t start with semiconductors or hyperscalers—it starts with power. Pacer ETFs built its American Energy Infrastructure ETF (ticker: USAI) around the companies moving and producing the natural gas that data centers run on, wrapping midstream pipeline exposure and natural gas producers into a single, K-1-free ETF. With trillions in AI infrastructure spending on the horizon, Pacer makes the case for owning the fuel line not just the data center.

ETF Innovators

MUSQ’s David Schulhof on Why the Music Industry Is Wall Street’s Most Overlooked Opportunity

Bill Ackman’s $64 billion bid for Universal Music Group put the music industry on Wall Street’s radar. David Schulhof, Founder and CEO of MUSQ, LLC, The Music ETF, has been building toward this moment since day one. As the creator of the first music-focused ETF, Schulhof sees a sector that’s chronically underpriced, structurally uncorrelated to traditional markets, and quietly becoming impossible to ignore—for investors and advisors alike.

ETF Innovators

Built Before the Boom: How Pacer’s SRVR Became a Data Center Play for the AI Era

When Pacer ETFs launched SRVR, in 2018, the AI boom was still years away. The original thesis—streaming, e-commerce, a more connected world—was straightforward enough. What nobody fully anticipated was how dramatically AI would accelerate the demand for data center infrastructure. Seven years later, Sean O’Hara, President of Pacer ETF Distributors, makes the case for why SRVR’s moment may have only just arrived.

ETF Innovators

WisdomTree’s Case for Going Global: Japan, Currency Hedging, and the End of U.S.-Only Thinking

After 15 years of U.S. dominance, most advisors find themselves structurally underweight international equities—and the 2025 MSCI EAFE Index breakout made that gap hard to ignore. WisdomTree’s Jeff Weniger breaks down where the opportunity sits now: Japan’s governance revolution, the underappreciated advantage of currency hedging, and why owning broad international funds may not be enough to capture what matters most in today’s shifting global order.

ETF Innovators

Active by Design: MFS Enters the ETF Market With Nine Strategies and 100 Years of Conviction

MFS Investment Management—the firm behind the first U.S. open-end mutual fund—has entered the active ETF market with nine strategies spanning equities, fixed income, and municipal bonds. The move isn’t a reinvention. It’s an extension of more than a century of investment discipline into a modern structure. Jamie Harrison, Head of ETF Capital Markets at MFS, breaks down the lineup, the case for blending active and passive, and what’s driving advisor adoption.

ETF Innovators

When the Market Cracks, Music Plays On: The Case for MUSQ, The Music ETF

While equity markets contend with geopolitical turbulence and AI-driven whiplash, the MUSQ Global Music Industry ETF is holding steady—by design. David Schulhof, CEO at MUSQ, LLC, The Music ETF, argues that music is not a luxury good or a tech proxy. It is a daily habit with global scale, recurring revenue, and structural growth drivers that traditional sector allocation simply cannot replicate. Here is why advisors are paying attention.

ETF Innovators

When to Grow, When to Hold: Pacer ETFs’ QQWZ Takes the Rotation Decision Off Your Plate

Growth-value rotation sounds good in theory. Executing the tactic—without triggering taxes, without optimal timing, without constant oversight—is where most advisors hit a wall. Pacer ETFs’ QQWZ aims to solve all three problems at once. The fund alternates between the Nasdaq-100 and the Pacer US Cash Cows 100 Index based on a monthly relative strength screen, using the ETF wrapper to rotate without generating capital gains. Sean O’Hara, President at Pacer ETF Distributors, breaks down how it works.

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