Dynasty Financial Partners, through its affiliate Dynasty Wealth Management, LLC, is proud to announce its sponsorship of the Del Mar Racetrack in San Diego, California. Founded in 1937 by legendary entertainer Bing Crosby, Del Mar is one of the most iconic horse racing venues in the United States, known for its stunning seaside location and distinctive history.
“A day at the Del Mar racetrack is a special experience that attracts fans from around the world,” said Dynasty’s Founder and CEO Shirl Penney. “Our sponsorship will offer our employees, and our Network Partners and their clients a unique opportunity to embrace the rich tradition of horse racing at a venue that is unmatched.”
The news of Dynasty’s Del Mar sponsorship comes shortly after the firm announced it surpassed $100 billion in platform assets.
As part of the sponsorship, the Winners Circle will be branded the “Dynasty Winners Circle” for the 2024-2025 season. This partnership will help enhance Dynasty’s presence on the West Coast, particularly as a showcase for Dynasty Connect services among high-net-worth individuals in southern California.
Dynasty Connect, a program of Dynasty Financial Partners, is an end-client referral program that matches high-net-worth and ultra-high-net-worth families with independent financial advisors. Dynasty has more than 400 financial advisors from around the U.S. on its platform.
“As a longstanding and avid fan of horse racing, I am proud that Dynasty is now part of Del Mar’s enduring history,” said Mr. Penney.
Dynasty is committed to supporting high-profile events and figures that resonate with its brand values. Other Dynasty sports sponsorships have included support for the professional and charitable work of pickleball champion Anna Leigh Waters, and a project with Julio Rodriguez, Major League Baseball’s Rookie of the Year in 2022.
