Bob Chitrathorn has many types of clients, but specializes in medical professionals, he writes on Proactive Advisor Magazine. This is down to how they are as clients, and the techniques he has used to build this specialization, Chitrathorn writes.
Why This Specialization Is Positive, and How it Is Maintained
This specialization came about because the core values of the medical profession—being caring and highly responsible—fit with his beliefs and those of his company, he writes. Furthermore, medical professionals often work long hours for salaries that range from above average to very high, but have little time for big-picture financial planning, Chitrathorn writes. They value their time and that of their advisors, and work to make the planning process productive and efficient, he writes. Medical professionals are highly trained and thus realize the value of going to a professional for in-depth knowledge and specific experience, Chitrathorn writes.
His specialization has grown through referrals among colleagues in the medical profession, he writes. He encourages these referrals through social activities, such as bowling or dinner, with current clients who will introduce him to others in the medical field, Chitrathorn writes. This is a fun way to grow a network, he writes. Furthermore, he targets this field with financial education events, Chitrathorn writes. He did a seminar recently on 401(k)s for a local hospital, he writes. He asked current clients to invite colleagues pass around fliers, which led to introductions with prospective clients, Chitrathorn writes.
