Getting ranked on Google's first page is not easy. It is not impossible either. The answer demands doing a bunch of little things, consistently, that are all coordinated based on research you or some digital marketing outfit has done.
Where should you start?
Step one, analyze where you current clients came from - referrals, word of mouth, and/or the internet. Think about the average age of your clients and how they view websites. Every advisor will have variations of where current clients came from and when. However, we all know they will look at your website. According to recent research, people's gut response to any website happens in about 50 milliseconds. In the era of short attention spans everyone is working to capture people's attention. The trick is using short, or what we call, John Steinbeck sentences versus long-winded Charles Dickens sentences.
Step two, analyzes the importance of how much effort and budget to be allocated to your website. This could be re-designing your website, optimizing the website for key words, or just updating your website with more activity (e.g. blogs). Step two involves the most crucial process of deciding what to do next. Re-designing a website does not have to be complicated or expensive. Less is more. A nine page website is not better than a 3 page website if the latter has more activity via blogs or other updates. The focus is on the impression you want to give within the first 50 milliseconds and whether the website will be a billboard or something dynamic for people to refer back to on a regular basis. The key issue for any website is for visitors not leave quickly. Google will begin to rank you lower if website visitors leave quickly - think 30 seconds. Think of a brick and mortar store you recently visited. Did you walk in and out quickly or did you browse for a while? A website is no different. This goes back to your client base in Step one. You want a website people will visit on a regular basis and you want website visitors will not to leave right away. The best websites have people staying on websites for 3:10 minutes though having people stay for 2 minutes is a great goal. The final part of step two is deciding on whether your website acts as an initial billboard for future clients and/or if you want current clients to visit your website. If you want current clients to revisit your website a consistent writing of blogs will be necessary that can be tailored around email newsletters with links to your different blog articles. You can also backlink your blog articles to CPAs and lawyers who refer you clients.
Step three, you have to come up with the keywords that future clients use to find a financial advisor. You have all read about the important of keywords. The importance of keywords begin with building your website. You can use firms such as Moz or Ahrefs to figure out what are the important key words. Every webpage within a website needs to be optimized for a key word. Just one. Blogs serve two purposes: 1) educate and attract people to your website; and 2) attract future clients to your website by the keyword in each blog. Click here to read more.....
