JPMorgan has rebranded its wealth management business, changing the overall business name to J.P. Morgan Wealth Management and retitling the J.P. Morgan Securities division within it to J.P. Morgan Advisors.
Kristin Lemkau, CEO of US Wealth Management at JPMorgan Chase, and Chris Harvey, CEO of J.P. Morgan Securities, advised advisors of the changes during a video conference earlier this week and then detailed the changes in internal emails later in the week.
“Our new brand more clearly communicates what we do across all our businesses, for clients at all wealth levels,” Lemkau said in the email about the new J.P. Morgan Wealth Management brand name. She also said that the units ““will continue to have separate names, unique cultures and identities,” and added “Private Bank will remain a separate brand from the J.P. Morgan Wealth Management businesses.”
Furthermore, J.P. Morgan Wealth Management also includes Chase Wealth Management, You Invest, and the new “remote build.”
As part of the switch, the company will be calling their employees wealth advisors instead of financial advisors.
Elsewhere, JPMorgan Chase & Co is forging ahead with plans to build a mammoth new headquarters in New York.
