Race is on for Bitcoin ETF Customer Acquisition

Cryptocurrency advocate Mike Novogratz anticipates a competitive scenario among three major firms as the introduction of bitcoin ETFs ignites a quest for new clientele.

This week's authorization of 11 bitcoin spot ETFs by regulatory bodies has set the stage for a dynamic customer acquisition race on Wall Street. According to Novogratz, this competition will likely culminate with two or three management firms emerging as dominant forces in the long term.

As the CEO of Galaxy Digital, Novogratz did not specifically name the anticipated victors but underscored the probable contenders. "Invesco, Fidelity, and BlackRock are the key players to watch in this battle," he stated in his CNBC interview on Thursday.

The momentum for this race had already begun even before the Securities and Exchange Commission's late Wednesday approval of the ETFs, as issuers were actively lowering their fees to gain a competitive edge.

Highlighting the distinctiveness of each ETF, Novogratz, whose firm collaborates with Invesco for their ETF launch, remarked, "Not all ETFs are crafted equally." He elaborated, "Success hinges on factors like execution efficiency, liquidity, and transparency regarding hidden fees. Our experience spans globally, with successful ETF implementations in Germany, Canada, and Brazil. We possess the expertise needed to manage a cash-credit ETF effectively."

Novogratz also expressed optimism about bitcoin's value appreciation, pointing out the increasing scarcity of its supply. He noted that most current bitcoin holders are unlikely to sell, reinforcing the scarcity. This sentiment is echoed by others who recognize the unique asset-holding culture in the crypto domain. Upcoming events like the bitcoin halving cycle are expected to further exacerbate the supply shortage, potentially driving up prices.

Concurrently, Novogratz issued a cautionary note regarding overly optimistic short-term price projections for bitcoin. He suggested that such forecasts might be indicative of broader economic instabilities. In his view, bitcoin is increasingly perceived as a burgeoning safe-haven asset amidst global financial uncertainties, particularly in the context of excessive government debt and monetary inflation.

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