A Rare Bottle of Whisky Just Helped Raise Nearly Half a Million Dollars for the Guggenheim Museum

Today, a specialty lot comprising a one-of-a-kind bottle of 1967 Whisky from The Macallan Anecdotes of Ages Collection created in collaboration with British pop artist Sir Peter Blake auctioned for $437,500.

Sotheby’s Wine and The Macallan have had a longstanding relationship for many years, and it has been a privilege to sell some of the brand’s most iconic and sought-after bottles – with the A New Era of Advertising bottle now joining this illustrious group,” said Jamie Ritchie, Worldwide Head of Sotheby’s Wine. “In addition to the proceeds from the sale of The Macallan benefitting the Solomon R. Guggenheim Museum’s diversity, equity, access and inclusion initiatives, we were pleased to help raise funds for both the Shawn Carter Foundation, and the Asian American Business Development Center via two other outstanding lots: the D’USSÉ® 1969 Anniversaire Limited Edition Grande Champagne Cognac and Hennessy X.O x Frank Gehry Masterpiece Decanter. It was exciting to see the worlds of art, design, and rare spirits come together through these exceptional bottles, and we look forward to continuing to present collectors with more superlative spirits through distillery collaborations throughout our 2021 auctions.”

Jonny Fowle, Sotheby’s Spirits Specialist, remarked: “We are thrilled with the results achieved for the three exceptional charitable lots presented today in our first dedicated Spirits sale in New York. Over the past few years, we’ve witnessed a staggering increase in demand for prized, rare whiskies – and the strong prices realized during today’s sale are a perfect illustration of this rapidly growing trend. With opportunities to gather again in-person with friends and family slowly becoming more frequent, now more than ever we are seeing collectors acquire special bottles from some of the world’s most celebrated spirits producers, in hopes of sharing them with loved ones in the near future. And it was our pleasure to present these extraordinary bottles to collectors worldwide through today’s auction.”

One of just 13 original bottles from this newly-launched Whisky and art collection, the 1967 Macallan A New Era of Advertising bottle was offered alongside a print donated by Sir Peter Blake as well as a bespoke VIP experience at The Macallan Estate in Speyside, Scotland. Proceeds of this sale will benefit the Solomon R. Guggenheim Museum’s diversity, equity, access and inclusion initiatives, with the objective to increase both free access and outreach to a variety of diverse audiences within the New York metropolitan area. Audiences will have the opportunity to enjoy free admission to the Guggenheim Museum on select Saturdays through a new initiative, ‘Saturday on the House’.

“The Macallan Anecdotes of Ages Collection is an extraordinary art and whisky collaboration with globally renowned British pop artist, Sir Peter Blake that celebrates The Macallan’s rich legacy and Sir Peter Blake’s remarkable contribution to the art world,” said Igor Boyadjian, Managing Director for The Macallan.

“At The Macallan, community is a constant guiding principle and mindset at the heart of everything we do. We are proud to have partnered with Sotheby’s New York to auction this one-of-a-kind bottle of exceptional 1967 whisky, featuring original Sir Peter Blake collage art on the label, in support of the Solomon R. Guggenheim’s Diversity, Equity, Access and Inclusion Initiative. The funds from the auction will increase free access and develop engagement with a variety of audiences, and will support ‘Saturday on the House’, an opportunity for visitors to enjoy free admission to the Guggenheim Museum in New York on select Saturdays.”

In February, The Macallan unveiled The Anecdotes of Ages Collection, which included the 1967 bottling. The collection celebrates the legacy and history of Sir Peter Blake and the iconic Speyside distillery.

This article originally appeared on Spirited Zine.

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