Financial advisors are defined by their nearly unlimited income potential—but not if they lose their memory.
If you can’t recall key pieces of information on a prospect call, or it takes you long, you’ve just lost that sale.
How much is each new client—or keeping clients—worth to you?
Think about that: because in a moment, I’m going to reveal a 2-minute solution that some advisors are already using to sharpen their memory and boost brain performance.
Cognitive decline is coming for us all.
In fact, according to the U.S. Department of Health and Human Services, memory loss greatly accelerates at age 60—with 35.2% reporting loss of functioning at that age.
And that number shoots up as high as 44.7%—nearly 1 in 2—by age 64!
Plus, this research doesn’t even consider the fact that financial advisors have higher stress levels than nearly all other careers.
One of the Most Stressful Professions in America
With unlimited upside comes considerable stress.
The financial services industry is cyclical and deeply intertwined with the performance of domestic and global markets—factors outside an advisor’s control.
When economies perform poorly, clients tend to blame their advisors.
As a result, you’re constantly managing the emotions of your clients based on downturns in the market.
Given the high stakes involved, this makes being an advisor one of the most high-pressure, high-stress occupations in America.
It’s the nature of the business: you either adapt or die.
How Occupational Stress Damages Your Brain
Stress raises a hormone called cortisol, which has massive implications.
Indeed, neuroscientists at the University of California, Berkeley, have found that chronic stress triggers negative (and potentially permanent changes) in your brain structure and function.
Cortisol is believed to create a domino effect that hardwires pathways between the hippocampus and amygdala, creating a vicious cycle of constant “fight-or-flight.”
This then decreases the number of stem cells that maturehttps://shop.thewealthadvisor.com into neurons, which erodes your learning and memory, according to the researchers.
This year, Dr. Sudha Seshadri, professor of neurology at UT Health San Antonio, conducted a study which found that stress leads to memory loss and brain shrinkage BEFORE AGE 50.
Which means, if anything, financial advisors are more at risk of cognitive decline (and sooner than other professions).
How to Get Your Youthful Brain Back
Now that you understand the damage done by stress, and how much it can cost you (in terms of reduced performance)—let’s look at solutions.
You could try to meditate, do yoga, or spa therapy in order to reduce stress—but realistically who has time for that?
And that’s “IF” any of those solutions actually work for stress and brain health. The jury is still out.
You could try talk therapy... but even the National Psych Congress recently admitted it’s largely ineffective.
There are thousands of purported solutions for stress, but most involve extensive time, money, and have questionable effectiveness.
What if the answer wasn’t reducing your stress—which is nearly impossible for advisors—and instead boosting your brain’s ability to handle stress and perform?
That’s a question I posed to thousands of financial advisors just like you.
Enter the Wild World of Nootropics or “Smart Drugs”
Nootropics are brain-boosting nutrients also known as “smart drugs” and have become increasingly popular.
They have the potential to increase mental clarity, improve your memory, raise your mood and motivation... even help you learn and process information faster.
As you’re about to discover, nootropics can also reverse the damage stress does to your brain.
So that you perform better now—and prevent future decline, especially your memory.
Can you imagine if you were twice as focused, motivated, and sharp mentally?
How much more AUM would you be able to secure?
And how much more bottom line income would you take home each year?
The Problem with Most Smart Drugs
While smart drugs or nootropics hold immense promise for the future—they currently come with significant problems:
• Pharmaceuticals like adderall have significant side effects and create dangerous addiction/dependency for many
• Wakefulness drugs like modafinil are incredibly expensive (as much as $900 for a single prescription) and haven’t been shown to dramatically raise productivity
• Nootropic pills and over-the-counter supplements have little to no evidence, are also expensive, AND require daily compliance (most people stop or forget to take them after the 1st month)
When we surveyed the Wealth Advisor audience, we found that every single advisor wanted increased performance—but none had found a single satisfactory solution.
To crack the code on side-effect free performance, we leveraged my 15 years of research along with another world-class formulator with over 30 years of experience in nutraceutical industry.
We obsessed over the question: how can we help advisors better handle stress and raise their performance—without any side effects or downsides?
Why A Big Puzzle Piece Was Sitting Right in My Kitchen
Another thing we discovered in our survey and at events was that most advisors are daily coffee drinkers.
In fact, coffee is the number one way they get their brain going and “into the zone” where they can perform each day.
The problem is, most advisors also had largely negative (or at best, mediocre) feelings about their daily coffee experience—especially from a performance perspective.
The problems we heard about their coffee were numerous:
• It wasn’t strong enough
• There was little to no brain enhancement
• The stimulating effect quickly wore off
• And the “buzz” greatly diminished with time/consumption
In short, coffee was severely lacking for nearly every advisor we surveyed or spoke to.
But that problem also presented a massive opportunity.
Because simply upgrading the daily coffee you’re already consuming would immediately transform your brain, performance, and success.
How We Built a Better Mousetrap: Nootropic Infused “Smart Coffee”
Given the problems with pharmaceuticals, or over-the-counter nootropic supplements with questionable effectiveness—we set out to transform the daily coffee experience for financial advisors.
We leveraged the decades of experience our formulation team brought to the table, to try and understand how to safely and effectively infuse nootropic nutrients into coffee.
Our goal was to create a coffee that protects and enhances your memory—and radically upgrades your brain performance, in 30 minutes or less.
Unlike other questionable nutrients or risky pharmaceuticals—this coffee is infused with natural, mind-enhancing amino acids typically found in foods but are hard to get from diet alone.
These include Alpha GPC, Taurine, DMAE, and L-Theanine, all of which have clinical brain research backing them.
Within 30 minutes of drinking your first cup of Wealth Advisor Performance Enhancing Coffee—your energy levels will surge, you will experience increased focus and concentration, and your brain will feel as clear and sharp as you can remember.
It’s a lot like Bradley Cooper’s character in the movie Limitless, without the negative side effects (and even without the jitters that might come from regular coffee.
Why Wealth Advisor Performance Enhancing Coffee Works So Well
There are several factors responsible for the potency of this coffee.
First, we use premium, Fair Trade coffee beans and optimum roasting techniques—in partnership with a world-class roaster in Seattle. (All production takes place in their FDA-approved, GMP-certified facility.)
Second, our proprietary process infuses every spoon of coffee with 4 critical nutrients (Alpha GPC, Taurine, DMAE, and L-Theanine) proven to boost brain health and functioning.
Let’s walk through them one-by-one so you understand why this coffee is able to deliver:
Alpha GPC
Alpha GPC (alpha glycerophosphocholine) aids in neuroprotective activity. Alpha GPC works fast and helps deliver choline to the brain and actually increases the production of acetylcholine along with cell membrane phospholipids. The compound helps increase the release of dopamine (which affects your mood and motivation).
Alpha GPC has been shown to improve memory formation and enhance learning ability–with some research suggesting it may help restore memory.
L-Theanine
This is an amino acid found primarily in black and green tea, and is important for several reasons. First, because it alter levels of various neurotransmitters, producing a calming effect that helps counter the stimulating action of the caffeine in tea.
And second, because it works with the caffeine to promote far better concentration on mental tasks, stimulating what brain researchers call “alert calmness.”
DMAE
DMAE is believed to increase production of acetylcholine (a type of chemical that helps nerve cells to transmit signals). Since acetylcholine plays a key role in many brain functions like learning and memory, DMAE intake is critical for performance.
DMAE is also said to reduce the buildup of beta-amyloid (a pigment that impairs cognitive function and is linked to age-related cognitive decline). So it has stress-protective and reversing benefits as well.
Taurine
Researchers found that taurine increased the growth of brain cells by activating “sleeping” stem cells. Taurine also increased the survival of new neurons, resulting in an increase in adult brain cell creation.
Recent studies reveal that taurine has unique biochemical properties that promote new brain cell formation. Some studies show that taurine triggers new brain cells to grow in the hippocampus, the area of the brain most concerned with memory. This can lead to dramatic improvements in cognition and recall. On the other hand, low levels of taurine have been observed in patients with Parkinson’s disease.
NOTE: To purchase these ingredients individually would not only be expensive, it would be foolish, for the following reasons:
1. Most forms of these nutrients are low-quality and not bioavailable
2. Most come in pills or canisters with other fillers
3. They are not in the proper ratios optimum for the brain
4. These nutrients are more effective when “synergized” with the oils in coffee
5. Who wants to pop 5-10 more pills every single morning?
Individually, these compounds are highly beneficial for brain health, stress levels, reversing cognitive decline, and peak performance.
But their synergy—especially when “married” with potent daily coffee—makes their net effect far greater than the sum of each part.
It’s Financial Survival of the Fittest, And You Can’t Afford to Be Weak
According to the Bureau of Labor Statistics, the number of advisors is projected to grow by 30% in the next 5 years.
This means competition will only increase—in an already fiercely competitive industry.
If you’re not on your “A-game” every single day, ANYTIME you’re not sharp, your performance and income will suffer.
Luckily there is a solution: one that is proven, affordable, and requires no habitual change on your part.
Simply replace your morning or daily coffee with Wealth Advisor Performance Enhancing Coffee—and watch what a difference it makes.
Already, advisors in our initial focus/test groups have been blown away by both its effect and flavor; and we realized we couldn’t sit on this breakthrough any longer.
Dollar-for-dollar, there is no better or more efficient way to raise your performance, better handle stress, stay sharp day-after-day... and ultimately win the daily battle for more assets to manage.
Wealth Advisors Performance Enhancing Coffee is available now, simply click here.
